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Research papers

Possibilities for use of a new multivariant analysis method (German)

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
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Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method (German). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method-german-


Research papers

Possibilities for use of a new multivariant analysis method

In this report a new multivariant model is presented. In the first section a use-oriented systematic is developed. Within this systematic the multivariant technique, at present in vogue in practical research, is arranged. The new technique: Partial...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erich Weihs
June 15, 1976
×

Citation

Weihs, E. (1976a, June 15). Possibilities for use of a new multivariant analysis method. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/possibilities-for-use-of-a-new-multivariant-analysis-method


Research papers

Influence of the utilization of multivariate techniques on the quality of studies (French)

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
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Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies-french-


Research papers

Influence of the utilization of multivariate techniques on the quality of studies

After six years of utilization of multivariate techniques, we discover that these techniques have brought us along to conceive studies of a more complex structure as well as more clear in their basic assumptions. In this paper, we attempt to analyse...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Joseph Lion
August 1, 1975
×

Citation

Lion, J. (1975a, August 01). Influence of the utilization of multivariate techniques on the quality of studies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/influence-of-the-utilization-of-multivariate-techniques-on-the-quality-of-studies


Research papers

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: A. J. B. White, Michael St. C. Hannah
June 15, 1974
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Citation

White and Hannah (1974a, June 15). Reader typologies and circulation research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/reader-typologies-and-circulation-research


Research papers

Comments on dr. Haldane's paper

I am happy to say that today we have entered the age of reason, enlightenment and science, where research and television programmes are concerned. Much of the credit must go to Dr. Haldane and the ITA, for instigating research into 'the state of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Peter Sampson
February 1, 1970
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Citation

Sampson, P. (1970a, February 01). Comments on dr. Haldane's paper. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/comments-on-dr-haldane-s-paper


Research papers

Some observations on, and developments in the analysis of multivariate survey data

With the expanding popularity of "brand-image" and market segmentation studies, the use of statistical data processing methods has increased. In particular, one can note an increase in the application of multivariate analysis techniques to...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Jim Inglis, Douglas J. Johnson
June 15, 1969
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Citation

Inglis and Johnson (1969a, June 15). Some observations on, and developments in the analysis of multivariate survey data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/some-observations-on-and-developments-in-the-analysis-of-multivariate-survey-data


Research papers

Problems in communicating the results of market segmentation studies

Segmented marketing is likely to replace traditional mass marketing techniques in many product fields in the future. This development will involve market researchers more frequently in what are usually described as market segmentation studies. Yet...

Catalogue: ESOMAR Congress 1968
Authors: Jacqueline Twigg, Alan Wolfe
Company: Ogilvy
June 15, 1968
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Citation

Twigg and Wolfe (1968a, June 15). Problems in communicating the results of market segmentation studies. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/problems-in-communicating-the-results-of-market-segmentation-studies