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Research papers

Progress in advertising research

The present paper is a review of advertising research primarily using the language of brand advertising although the discussion has more general implications. The aim is to provide some brief statement of the state of the art followed by a critical...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Tony Twyman
June 15, 1981
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Citation

Twyman, T. (1981a, June 15). Progress in advertising research. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/progress-in-advertising-research


Research papers

Artificial intelligence and expert systems

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Juergen Schwoerer, Jean-Paul Frappa
June 15, 1986
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Citation

Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/artificial-intelligence-and-expert-systems


Research papers

Multivariate data analysis and consumer behaviour

The purpose of this communications is to review the main applications of multivariate methods to a preeminent area of marketing research consumer behavior. Three areas of application are distinguished, based on a paradigm of consumer behavioral...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Yves Evrard
June 15, 1982
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Citation

Evrard, Y. (1982a, June 15). Multivariate data analysis and consumer behaviour. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/multivariate-data-analysis-and-consumer-behaviour


Research papers

Pre-classifying consumers

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can...

Catalogue: Seminar 1982: Classifying Consumers
Author: Bill Blyth
June 15, 1982
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Citation

Blyth, B. (1982a, June 15). Pre-classifying consumers. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/pre-classifying-consumers


Research papers

The current state of methodological developments in the multivariate analysis of surveys

The paper considers the current state of multivariate analysis when the data available only take the form of binary and classified variables. This restriction has meant that researchers have had to develop new techniques to deal with problems of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Paul Harris
June 15, 1982
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Citation

Harris, P. (1982a, June 15). The current state of methodological developments in the multivariate analysis of surveys. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/the-current-state-of-methodological-developments-in-the-multivariate-analysis-of-surveys


Research papers

Market research in Asia Pacific

This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Euan C. Blauvelt
June 15, 1984
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Citation

Blauvelt, E. C. (1984a, June 15). Market research in Asia Pacific. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/market-research-in-asia-pacific


Research papers

Highly developed research in less developed countries

The paper identifies a trend towards greater sophistication of research in the developing world, and considers how some of the practical issues posed by Third World markets - diversity, religion, culture, language and literacy, sampling problems and...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: David N. Aldridge
June 15, 1984
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Citation

Aldridge, D. N. (1984a, June 15). Highly developed research in less developed countries. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/highly-developed-research-in-less-developed-countries


Research papers

The activities of the International Marketing Federation

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation


Research papers

Omnibus surveys

Omnibus surveys are in very widespread use within the market research industry and have become a well-established, valuable and cost-effective means of conducting market research surveys. This chapter explains briefly what omnibus surveys are and how...

Catalogue: Consumer Market Research Handbook
Author: Richard Davies
August 1, 1986
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Citation

Davies, R. (1986a, August 01). Omnibus surveys. ANA - ESOMAR. Retrieved March 30, 2023, from


https://ana.esomar.org/documents/omnibus-surveys