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Videos
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Citation

(2022a, September 23). Imagine a world. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/imagine-a-world


Research papers

Bringing Fun and Excitement to the Serious Business

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...

Catalogue: Creativity. Connections. Community.
Author: Olga Kornilova
July 15, 2022
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Citation

Kornilova, O. (2022a, July 15). Bringing Fun and Excitement to the Serious Business. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/bringing-fun-and-excitement-to-the-serious-business


Research papers

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.
Authors: Con Menictas, Brian Fine
Companies: Quality Online Research, Strategic Precision
July 15, 2022
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Citation

Menictas and Fine (2022a, July 15). What the Metaverse Needs from Market Research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/what-the-metaverse-needs-from-market-research


Research papers

Algorithms of Scent and Experience

We explore the role of machine learning, multi-source models and big data in market research and consumerunderstanding. We applied machine learning algorithms to two billion data points, and explored the relationshipsbetween aromas, motivations and...

Catalogue: Creativity. Connections. Community.
Authors: Alejandro Salgado-Montejo, Rodrigo Salgado, Carlos Payares, Jaime Gomez, Maria Jose Aza
July 15, 2022
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Citation

Salgado-Montejo, Salgado, Payares, Gomez and Jose Aza (2022a, July 15). Algorithms of Scent and Experience . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/algorithms-of-scent-and-experience-


Research papers

Research in the Metaverse

From computers to mobile devices, screens are embedded in our society and will continue to be oneof the lenses through which consumers engage with a large portion of their lives. When people talkabout the metaverse, they are generally referring to...

Catalogue: Dynamic. Diverse. Digital
Author: Michelle Niedziela
Company: HCD Research
June 20, 2022
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Citation

Niedziela, M. (2022a, June 20). Research in the Metaverse. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-in-the-metaverse


Videos

TRANSFORMATION and TRUST

TRANSFORMATION and TRUST  is presented as a programme trilogy with each episode featuring unique content across different time zones.If you cannot join live then you will automatically receive a link to watch the on-demand broadcast(s)...

Catalogue: Trust and Transformation
Author:
July 28, 2021
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Citation

(2021a, July 28). TRANSFORMATION and TRUST. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/transformation-and-trust


Webinars

SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?

SORMA (Societatea Român? de Marketing ?i Cercetarea Opiniei Publice), împreun? cu ESOMAR (Organiza?ia Interna?ional? a Industriei de Cercetare de Pia??), v? invit? la un eveniment online cu tema ?Cum s? i?i cre?ti...

Catalogue:
Authors: Alina Serbanica, Kristin Luck, Calin Costinas, Iulia Pencea
Company: SORMA
July 9, 2021
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Citation

Serbanica, Luck, Costinas and Pencea (2021a, July 09). SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/sorma---esomar-event-cum-sa-iti-cresti-vanzarile-utilizand-cercetarea-de-marketing-


Webinars

Increase insights ROI with knowledge management

Imagine buying a $20,000 car and then forgetting where you parked it. The car was supposed to take you places, but instead it's sitting somewhere gathering dust, losing value with each passing second. Well, that same thing happens with insights every...

Catalogue: Webinars 2021
Authors: Thor Olof Philogène, Tania Poelmann
Company: Stravito
June 30, 2021
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Citation

Olof Philogène and Poelmann (2021a, June 30). Increase insights ROI with knowledge management. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/increase-insights-roi-with-knowledge-management


Webinars

Best of ESOMAR Italy: Understanding consumers in the current technoculture

BEST OF ESOMAR ITALY 2021Understanding consumers in current technoculturewith the support of the Department of Economics and Management SciencesUniversità Cattolica del Sacro Cuoreand ASSIRM (Italian Association of Market Research...

Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
May 21, 2021
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Citation

Luck et al. (2021a, May 21). Best of ESOMAR Italy: Understanding consumers in the current technoculture. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/best-of-esomar-italy-understanding-consumers-in-the-current-technoculture