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Research papers

Dancing with inspiration

The brand challenge is to be attractive enough to be noticed on the dance floor and then to invite, inspire and at best create a dynamic relationship where brand and consumer become dance partners.This presentation depicts how a consumer-connected...

Catalogue: Congress 2007: Excellence
Authors: Natascha Haehling von Lanzenauer, Elisabeth Vorwerk, Claudia Antoni
Company: Happy Thinking People
September 19, 2007
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Citation

von Lanzenauer, Vorwerk and Antoni (2007a, September 19). Dancing with inspiration. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/dancing-with-inspiration


Research papers

Heidi and the Bollyblog

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...

Catalogue: Asia Pacific 2007
Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli
Company: Happy Thinking People
March 12, 2007
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Citation

von Lanzenauer, Gnädig and Messerli (2007a, March 12). Heidi and the Bollyblog. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/heidi-and-the-bollyblog