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Videos
From Big Data to big decisions
In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ilana Saarikko, Reed Cundiff
Company: Microsoft
June 15, 2016
Research papers
Data gumbo
We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
Videos
How to protect privacy in large datasets
In the digital age, market researchers are looking for new methodologies to understand consumer behaviour. Behavioural data collection through passive metering adds value to survey based data collection, as it measures objective data better because...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Oriol Llauradó, Simon Van Duivenvoorde
Company: Netquest
June 15, 2016
Videos
Datactionable!
In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Michael Patterson
Company: RADIUS Global Market Research
June 15, 2016
Videos
The Internet of Things
The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Miguel Ramos
Company: Forsta
June 15, 2016
Videos
Bringing Big Data to life
Big Data often has demographic and behavioral data, but little to no attitudinal information. This presentation describes the many challenges in using survey data to add attitudinal information to Big Data. We also describe our solution to align...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Jeroen Hardon
June 15, 2016
Videos
The inspiration ecosystem
Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Radhecka Roy, Ratna Pratik Thakar
Company: Ipsos MRBI
June 15, 2016
Videos
