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Big Data, big opportunity

A favourite book, a favourite film, the American zeitgeist and my challenged browser: a personal perspective about data, people and brand shadows at an exciting time to be launching a business.

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Ged Parton
June 15, 2016
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Citation

Parton, G. (2016a, June 15). Big Data, big opportunity. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/big-data-big-opportunity


Videos

Predictive marketing

Digital advertising is one of the largest and open playgrounds for machine learning, data mining and related analytic approaches. This development is fueled by unparalleled access to consumer activity across all digital devices and the rise of...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Claudia Perlich
June 15, 2016
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Citation

Perlich, C. (2016a, June 15). Predictive marketing. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/predictive-marketing


Videos

The Big Data lab

After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
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Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-big-data-lab


Videos

Breaking news

The last news on ESOMAR:- ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics - ANA- The first artificial intelligence search engine for market researchLet's discover!

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/breaking-news-8690


Videos
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Citation

Raben, F. (2016a, June 15). Ceremony: Best Paper Award and Best Presentation Award @ Big Data World 2016. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/best-paper-award-and-best-presentation-award-big-data-world-2016