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Research papers

Even cowboys get the blues

This paper sets out to argue that the influence American culture exerts on (young adult) European consumers is showing signs of decline, as a result of a decline in the relevance of the values of the 'America Brand', as currently expressed. It...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: David Burrows, Sarah Castell
Company: Flamingo
November 10, 2002
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Citation

Burrows and Castell (2002a, November 10). Even cowboys get the blues. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/even-cowboys-get-the-blues


Research papers

This may fell a little freaky

This paper describes a philosophical conflict that is underway and present at all levels of our culture today. The conflict is between a traditional framework for understanding truth and reality, and a second, increasingly important paradigm that...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Sarah Castell, James Parsons
Company: Flamingo
October 28, 2001
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Citation

Castell and Parsons (2001a, October 28). This may fell a little freaky. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/this-may-fell-a-little-freaky


Research papers

Choose change

The TRUE power of knowledge lies in its role of informing and guiding a brand’s future marketing plans. Usually knowledge is retrospective: marketers and advertisers learn from their success as well as mistakes; they seek to project the future...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Maggie Collier, Kirsty Fuller
Company: Flamingo
September 1, 1998
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Citation

Collier and Fuller (1998a, September 01). Choose change . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/choose-change-


Research papers

Complacency kills

This paper looks at the role of forward-looking trend research and analysis in helping to protect the cool equity and youth credibility of the Levi’s ® brand. From the start point of qualitative research, it examines the importance of...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: Kirsty Fuller, Flemming From Thygesen
Companies: Flamingo, Levi Strauss & Co.
October 22, 1997
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Citation

Fuller and From Thygesen (1997a, October 22). Complacency kills. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/complacency-kills