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Research papers

Measuring television viewership through a multi-method approach

This paper describes a multi-method approach for measuring total television viewing of the 2000 NCAA men's basketball tournament by 18-24 year olds. The approach exploits three information sources - the Nielsen Media Research (NMR) national people...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: George Terhanian, John Bremer, Randall K. Thomas, Thomas F. Delaney
June 18, 2004
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Citation

Terhanian, Bremer, Thomas and Delaney (2004a, June 18). Measuring television viewership through a multi-method approach. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/measuring-television-viewership-through-a-multi-method-approach


Research papers

Exploiting analytical advances

This paper considers the implications of new analytic advances on Internet-based surveys of non-random samples. The empirical evidence presented indicate that Internet-based forecasts in the 2000 U.S. elections were two times more accurate than...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Terhanian, Renee Smith, John Bremer, Randall K. Thomas
Company: Harris Interactive (Europe)
June 1, 2001
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Citation

Terhanian, Smith, Bremer and Thomas (2001a, June 01). Exploiting analytical advances . ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/exploiting-analytical-advances-


Research papers

Truth in measurement

This presentation reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives. In many cases, while the respondents enjoyed doing these tasks, they took...

Catalogue: Congress 2007: Excellence
Authors: John Bremer, Randall K. Thomas, George Terhanian, Mick P. Couper
Company: Harris Interactive (Europe)
September 19, 2007
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Citation

Bremer, Thomas, Terhanian and Couper (2007a, September 19). Truth in measurement. ANA - ESOMAR. Retrieved March 21, 2023, from


https://ana.esomar.org/documents/truth-in-measurement