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Research papers

The great internal communications experiment

The Great Communication Experiment is a pilot project carried out by Coca-Cola with Keen as Mustard Marketing to find out how to improve internal communications for the insights team. In particular, the study looked at how to influence broader...

Catalogue: Congress 2018
Authors: Begonia Fafian, Lucy Davison
September 23, 2018
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Citation

Fafian and Davison (2018a, September 23). The great internal communications experiment. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-great-internal-communications-experiment-9407


Research papers

As stimulating as black coffee

Recipients of research communications are often left confused and un-inspired. As a result, although research must be used to drive change within our clients, a lot of researchers' work is wasted. Researchers need radically different approaches to...

Catalogue: Congress 2011: Impact
Author: Lucy Davison
Company: Keen as Mustard Marketing
September 18, 2011
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Citation

Davison, L. (2011a, September 18). As stimulating as black coffee. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/as-stimulating-as-black-coffee


Research papers

DIY - New life or the death of research?

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lucy Davison, Richard Thornton
Companies: Keen as Mustard Marketing, Cint AB
September 15, 2010
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Citation

Davison and Thornton (2010a, September 15). DIY - New life or the death of research?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/diy---new-life-or-the-death-of-research-