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Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that...
Rousseau-Anderson, Konya, Ouren, Reitsma and Andersson (2020a, November 17). Evolution continued: The future of the data, analytics and insights industry. ANA - ESOMAR. Retrieved October 04, 2023, from