You searched for: "*"

The results has been filter on Tags containing Customer Centric Approach.
ANA has found 126 results for you, in 219 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The consumer matrix: How to save the humans

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...

Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 15, 2020

Videos

Reaching consumers in the digital moments that matter

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Nic Umana
Company: Mars Wrigley
June 18, 2020

Videos

Focus group fails: How to save the humans (and the brands)

F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and...

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Gabriela McCoy
Company: Bacardi
June 18, 2020

Webinars

Storytelling to transform insights to action

Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Fenny Léautier, Cinny Little
Companies: Forrester, Market Logic Software, Philips International
May 28, 2020

Research papers

A ton of data and an ounce of emotion

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}It takes not only data to optimize CRM communication strategy. To create communication appealing to humans, Human Centered Design approach is the obligatory roadmap. Importance of data is...

Catalogue: Fusion 2019
Authors: Leszek Haba, Piotr Idzik
Company: MASMI
November 10, 2019

Videos

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019
Author: Manisha Dikshit
Company: Consumer Faces
November 10, 2019

Research papers

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019

Videos

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019

Research papers

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019
Author: Manisha Dikshit
Company: Consumer Faces
November 10, 2019