You searched for: "*"

The results has been filter on Authors containing Derek Russell.
ANA has found 1 results for you, in 114 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The added value of a two year guarantee

This paper concentrates on two main areas - the positioning of a furniture retail store using the added value of a two year guarantee on all products and a suggested typology of shoppers. In 1975 it was decided to position the Morkels furniture...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: John Rice, Derek Russell
June 15, 1989
×

Citation

Rice and Russell (1989a, June 15). The added value of a two year guarantee. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-added-value-of-a-two-year-guarantee