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Research papers

How to measure and improve the performance of the marketing research function within user companies? (French)

This document describes the method of survey and analysis used to evaluate the performances of the "market research" function in twelve companies belonging to the BSN group. The principal objectives of this project were the following: - to formulate...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Denis Lindon, Jean-François Boss
September 1, 1990
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Citation

Lindon and Boss (1990a, September 01). How to measure and improve the performance of the marketing research function within user companies? (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/how-to-measure-and-improve-the-performance-of-the-marketing-research-function-within-user-companies-french-


Research papers

How to measure and improve the performance of the marketing research function within user companies?

This document describes the method of survey and analysis used to evaluate the performances of the "market research" function in twelve companies belonging to the BSN group. The principal objectives of this project were the following: - to formulate...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Denis Lindon, Jean-François Boss
September 1, 1990
×

Citation

Lindon and Boss (1990a, September 01). How to measure and improve the performance of the marketing research function within user companies?. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/how-to-measure-and-improve-the-performance-of-the-marketing-research-function-within-user-companies-


Research papers

The buying process in large scale distribution

There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...

Catalogue: ESOMAR Congress 1988
Authors: Anne Marie Schlosser, Jean-François Boss, Jose P. Dionisio
September 1, 1988
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Citation

Schlosser, Boss and Dionisio (1988a, September 01). The buying process in large scale distribution. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-buying-process-in-large-scale-distribution


Research papers

The buying process in large scale distribution (French)

There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...

Catalogue: ESOMAR Congress 1988
Authors: Jose P. Dionisio, Anne Marie Schlosser, Jean-François Boss
September 1, 1988
×

Citation

Dionisio, Schlosser and Boss (1988a, September 01). The buying process in large scale distribution (French). ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-buying-process-in-large-scale-distribution-french-


Research papers

Trade channel research and the administration

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Jean-François Boss, Alain Boudon, Henri Dobler
June 15, 1982
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Citation

Boss, Boudon and Dobler (1982a, June 15). Trade channel research and the administration. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/trade-channel-research-and-the-administration


Research papers

Protocol analysis

One of the most striking developments in data collection procedures in the U.S. over the past several years has been the increasing interest shown in protocol analysis. Protocol analysis aims to examine the individual's choice process in making...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Jean-François Boss, Susan P. Douglas
November 1, 1977
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Citation

Boss and Douglas (1977a, November 01). Protocol analysis. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/protocol-analysis


Research papers

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Jean-François Boss
December 4, 1974
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Citation

Boss, J. (1974a, December 04). Some approaches to forecasting in the domain of clothing. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/some-approaches-to-forecasting-in-the-domain-of-clothing


Research papers

Typology and segmentation

In order to prepare this paper, we have covered a considerable bibliography, including the conferences at the present seminar. There exist considerable redundancies, and present techniques seem already somehow stabilized, though wide fields of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jean-François Boss
June 15, 1972
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Citation

Boss, J. (1972a, June 15). Typology and segmentation. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/typology-and-segmentation


Research papers

Some aspects of attitudes measurement multidimensional scaling

This report is not a result of personal research. It attempts only to evoke a few techniques which, at least in our country, are insufficiently used by marketing practitioners. The bibliography on such techniques is so extensive that we could not...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jean-François Boss
February 1, 1970
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Citation

Boss, J. (1970a, February 01). Some aspects of attitudes measurement multidimensional scaling. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/some-aspects-of-attitudes-measurement-multidimensional-scaling