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Research papers

Image management

The laddering technique is specifically designed to understand the way in which product images are constructed. The technique involves establishing the link between product attributes, their consequences for the consumer and the personal values...

Catalogue: ESOMAR Congress 1988
Author: Jeanne Steward
Company: qed Ltd.
September 1, 1988
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Citation

Steward, J. (1988a, September 01). Image management. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/image-management