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Research papers

The buying process in large scale distribution

There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...

Catalogue: ESOMAR Congress 1988
Authors: Anne Marie Schlosser, Jean-François Boss, Jose P. Dionisio
September 1, 1988
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Citation

Schlosser, Boss and Dionisio (1988a, September 01). The buying process in large scale distribution. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-buying-process-in-large-scale-distribution


Research papers

The buying process in large scale distribution (French)

There is a large amount of research which deals with the buying behaviour of organizations and which brings to the fore the concept of "Buy grid" where a buying centre and the different phases in the buying process are identified. Our research...

Catalogue: ESOMAR Congress 1988
Authors: Jose P. Dionisio, Anne Marie Schlosser, Jean-François Boss
September 1, 1988
×

Citation

Dionisio, Schlosser and Boss (1988a, September 01). The buying process in large scale distribution (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-buying-process-in-large-scale-distribution-french-