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Research papers

Flash profile and fragrance research

This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry's discourse to consumer perception.It will reduce the lack of understanding between perfumers who...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stéphanie Ballay, Jean-Marc Sieffermann, Nourite Eladan
May 15, 2005