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Research papers

Cohort analysis (German)

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988
Author: Hans Georg Prester
September 1, 1988
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Citation

Prester, H. G. (1988a, September 01). Cohort analysis (German). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/cohort-analysis-german-


Research papers

Economic reforms in the East

Economic reforms taking place in many Eastern countries try to break up with a dogmatic conception of the market, planning, property, securities, entrepreneurship, marketing and franchising. Many of the ideas that until recently were strongly...

Catalogue: ESOMAR Congress 1988
Authors: Mile Jovic, Zivorad Zlatkovic
September 1, 1988
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Citation

Jovic and Zlatkovic (1988a, September 01). Economic reforms in the East. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/economic-reforms-in-the-east


Research papers

The contribution of consumer research to the development of an international advertising campaign: The man from del Monte

This paper describes the major contribution made by consumer research to the development and evaluation of an international advertising campaign which has now run successfully in nine countries. The research contribution covers both pre-testing and...

Catalogue: ESOMAR Congress 1988
Author: D. Jerry Lovatt
September 1, 1988
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Citation

Lovatt, D. (1988a, September 01). The contribution of consumer research to the development of an international advertising campaign: The man from del Monte. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-contribution-of-consumer-research-to-the-development-of-an-international-advertising-campaign-the-man-from-del-monte


Research papers

Simulated test markets

Simulated test markets (STM's) have developed extensively over the last 20 years; geographically, across product categories and at different levels of product development, i.e. from concept board to final marketing mix. Essentially all STM's...

Catalogue: ESOMAR Congress 1988
Authors: Carlos Harding, Bernard Nacher
September 1, 1988
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Citation

Harding and Nacher (1988a, September 01). Simulated test markets. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/simulated-test-markets-3246