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Research papers

Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses

This paper presents a new approach to the measurement of fragrance 'ideas' (e.g. a fragrance for today woman), based upon the fit of a visual concept to a specific fragrance idea. The features of the visual concept are systematically varied by...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Barbara Itty, Howard R. Moskowitz, Brae McDonough, Aurea Gupton
Company: Moskowitz Jacobs Inc.
May 15, 2005
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Citation

Itty, Moskowitz, McDonough and Gupton (2005a, May 15). Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/capturing-the-algebra-of-the-customer-s-mind-for-fragrance-through-pictures-text-and-decompositional-research-analyses


Research papers

The role of fragrance in the brand personality of consumer products

This paper explores the role of fragrance in defining a brand's personality at the point of purchase relative to its packaging. Louis Cheskin's concept of Sensation Transference provides the basis for this exploratory research.Results contained...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Maryana Kaplan, Kendra Zarrilli
Company: Q Research Solutions, Inc.
May 15, 2005
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Citation

Kaplan and Zarrilli (2005a, May 15). The role of fragrance in the brand personality of consumer products. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-role-of-fragrance-in-the-brand-personality-of-consumer-products


Research papers

Natural

This paper will touch on the following topics: the 'new consumer', how key trends in society, new cultural landscapes, and new ethics are interconnected and how they reflect the consumer's values, needs and expectations towards products,...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Clara Origlia
Company: Market Dynamics International srl
May 15, 2005
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Citation

Origlia, C. (2005a, May 15). Natural. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/natural


Research papers

How to KISS?

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE. The better understanding of the rationale and merits of this methodology and its evolution from the initial ideas are...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Olivier L. Aron
May 15, 2005
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Citation

Aron, O. L. (2005a, May 15). How to KISS?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/how-to-kiss-