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Research papers

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...

Catalogue: ESOMAR Congress 1988
Authors: Daniel Bachelet, Joseph Lion
September 1, 1988
×

Citation

Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-applied-to-the-development-and-positioning-of-new-products


Research papers

A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French)

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product- related expectancies are three steps central to the...

Catalogue: ESOMAR Congress 1988
Authors: Daniel Bachelet, Joseph Lion
September 1, 1988
×

Citation

Bachelet and Lion (1988a, September 01). A method for evaluating the importance of perceived attributes applied to the development and positioning of new products (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-applied-to-the-development-and-positioning-of-new-products-french-