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Research papers

Is this remote stuck or what?

The paper demonstrates that audiences have preferences for viewing specific networks that are not driven solely by program content, that this effect is consistent over time, and considers the implications for network promotion and for advertisers....

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Brian Rock, Sally Pearse
June 23, 2005
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Citation

Rock and Pearse (2005a, June 23). Is this remote stuck or what?. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/is-this-remote-stuck-or-what-