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Research papers

Thriving on trust

Consumers are the foundation of the market research industry. The intrinsic value of market research derives from honest and articulate responses from its participants - consumers.This presentation examines the respondent inertia phenomenon that is...

Catalogue: Congress 2005: Making A Difference
Author: Roseanne Luth
Company: Luth Research
September 21, 2005
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Citation

Luth, R. (2005a, September 21). Thriving on trust. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/thriving-on-trust


Research papers

The effect of the quality and quantity of interviewers on quality and quantity of data

Our contribution on the subject of interviewer variability is made in the spirit of the opening quotation made and endorsed by two leading authorities in the field: conscious that we can add only a small part to the fabric of knowledge, but...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: John A. Bound, John Freeman, John Mumford
September 1, 1980
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Citation

Bound, Freeman and Mumford (1980a, September 01). The effect of the quality and quantity of interviewers on quality and quantity of data. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-effect-of-the-quality-and-quantity-of-interviewers-on-quality-and-quantity-of-data


Research papers

Self-completion questionnaires (Part II)

Our own experiment found no greater tendency for self-completion to yield critical answers: in this respect the two methods of data collection produced results which were very similar indeed. A likely explanation by which this finding can be...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part II). ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-ii-


Research papers

The validity and reliability of the results of standardised interviews

The quantitive and qualitative productivity of interviews depends upon many factors. To these belong also the interviewers themselves, who under certain circumstances can exercise a considerable influence on the interview situation and on the outcome...

Catalogue: The European Marketing Research Review 1971
Author: L. Berekoven
June 15, 1971
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Citation

Berekoven, L. (1971a, June 15). The validity and reliability of the results of standardised interviews. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-validity-and-reliability-of-the-results-of-standardised-interviews


Research papers

The role and influence of the interviewer

In this article we will investigate the interviewer's influence on the quality of research results a little further, ignoring many interesting aspects of the interview as a research technique and restricting ourselves intentionally, to the...

Catalogue: The European Marketing Research Review 1969
Author: P. Brandsma
August 1, 1969
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Citation

Brandsma, P. (1969a, August 01). The role and influence of the interviewer. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-role-and-influence-of-the-interviewer


Research papers

What is interviewer bias?

There has been some misplaced mistrust of surveys of attitudes on the grounds that responses to attitude questions show more bias than responses on matters of fact (such as product usage and demographics). It has been suggested that one such source...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jacqueline Twigg
June 15, 1969
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Citation

Twigg, J. (1969a, June 15). What is interviewer bias?. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/what-is-interviewer-bias-


Research papers

Sources of bias in sensory evaluations as applied to food and beverages

The paper deals with two broad areas of bias in the preconceptions of the respondent and the preconceptions of the researcher. In relation to the former the specific areas of bias dealt with are: A. the motivation of the respondent; B. the...

Catalogue: ESOMAR Congress 1966
Authors: A. Kondos, Charles W. Clunies-Ross
September 1, 1966
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Citation

Kondos and Clunies-Ross (1966a, September 01). Sources of bias in sensory evaluations as applied to food and beverages. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/sources-of-bias-in-sensory-evaluations-as-applied-to-food-and-beverages


Research papers

The interview: "Weakest link in the survey chain"

The survey organisations have tried to make the interviewer as neutral as possible. In order to eliminate the impact of any one interviewer, his conduct is subject to a number of strict rules. So long as the influence of the interviewer cannot be...

Catalogue: The European Marketing Research Review 1966
Author: Sebastian Herkommer
August 1, 1966
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Citation

Herkommer, S. (1966a, August 01). The interview: "Weakest link in the survey chain". ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-interview-weakest-link-in-the-survey-chain-