Resources Library by ANA

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021

Author: Anurag Banerjee

Company: Quilt.AI

February 23, 2021

Helping introverts open up

This paper is divided into two parts; the first part (after defining the variables) explores the impact of introversion and extroversion on perceptions of self and life for the mentioned personalities; how they differ in their ways of looking at...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Arfa Syed, Tooba Kamil

Company: KANTAR TNS Malaysia

November 10, 2017

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary

Authors: Dany Vinh, Layhour Sao

Company: Kantar

September 4, 2017

Marketing and research today (May 1995)

In the previous issue of this Journal, the authors introduced the theoreticalside to semiotics. The major objective of this issue is to illustrate the separate items involved in semiotic applications. With a selection of concepts including the...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

May 1, 1995

Marketing and research today (May 1992)

Whilst all consumer products have both sensory and image propertiesthat work together to influence the user's perceptions, the image content in fine fragrances is probably one of the highest of any product type. One of the papers in this Journal...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

May 1, 1992

Investigating children (Portuguese)

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Clarice Herzog, Lea Maria Chagas Cruz

Company: Ogilvy

May 5, 1991

Investigating children

The basic concern of this paper is to expand our knowledge concerning what today's children are like and how to reach them. This presentation is divided into two parts. In the first, the theoretical reference chart on the cognitive/emotional stages...

Catalogue: Latin America 1991: Exchanging Experiences

Authors: Clarice Herzog, Lea Maria Chagas Cruz

Company: Ogilvy

May 5, 1991

The measurement of perception and motivation

This paper discusses the measurement of perception and motivation, concentrating on two techniques used for this measurement task. Factor analysis has traditionally been used for the measurement of perception and motivation, while correspondence...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: John Rice

October 26, 1987

Qualitative research into United Biscuits basket bag snack

United Biscuits Ltd, in conjunction with SaatchiSaatchi Garland Compton Ltd., are progressingthe development of a bag snack based on a latticeconfiguration.Qualitative research was therefore required inorder to:1. Determine how the product is...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 1, 1979