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Research papers

Studying new product performance in virtually created retail environments

This paper describes recent attempts to use virtual reality components for studying the in-market performance of a new product at the pre-launch stage. Virtual shopping systems today offer intriguing opportunities for a flexible generation and...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Dieter Bock, Bernhard Treiber
Company: Unilever
February 1, 2004
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Citation

Bock and Treiber (2004a, February 01). Studying new product performance in virtually created retail environments. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/studying-new-product-performance-in-virtually-created-retail-environments