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Research papers

Making sound decisions

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Joe Sauer, Lauren McGuire, Nic Thomas
Companies: Sentient Decision Science, Nissan Motor Co.
September 8, 2019
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Citation

Sauer, McGuire and Thomas (2019a, September 08). Making sound decisions. ANA - ESOMAR. Retrieved February 13, 2026, from


https://ana.esomar.org/documents/making-sound-decisions


Research papers

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
Companies: Sentient Decision Science, Amazon
January 1, 1970
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Citation

Sprague, Evans, Reid and McCandless (1970a, January 01). Audio Alchemy. ANA - ESOMAR. Retrieved February 13, 2026, from


https://ana.esomar.org/documents/audio-alchemy