Resources Library by ANA

Design in the age of AI

The main 3 takeaways of the presentation are: - How will the 4th Industrial Revolution change design?- Why is 'ease of use' no longer the pinnacle of good design in the Age of AI?- What are the five principles for design moving forward?

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Robin Beers

June 11, 2020

MyCourt - New paradigms in shopping centers

My court: a tangible transformation from B&M to a dynamic and living space.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alisson Ávila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão

November 7, 2017

Is VR the auto industry's sleeping giant?

Mockups are dead? VR is here. Implications for product and design research.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Narith Panh

Company: Ipsos MRBI

January 15, 2017

MyCourt - New paradigms in shopping centers

My court: a tangible transformation from B&M to a dynamic and living space.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alisson Ávila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão

January 11, 2017

The quest to design the perfect icon

This paper outlines our quest to design the perfect icon for use in surveys and understand more about the effective role of visuals in surveys.

Catalogue: Congress 2015: Revelations

Authors: Jon Puleston, Satsuki Suzuki

Company: Kantar

October 1, 2015

The icon experiments

This presentation will present the result of some ground breaking primary research exploring the communication power of icons and infographics in both the gathering and communication of research data.

Catalogue: Congress 2015: Revelations

Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt

Company: Kantar

June 15, 2015

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big

Authors: Radhecka Roy, Sunita Venkataraman

Company: KANTAR TNS Malaysia

September 26, 2013

The future looks creative

Collaborating with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and more creative ways is advocated in this presentation. Our industry is...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Laura Fry, Kath Harding

Company: GfK

November 8, 2012

Designing the club of tomorrow

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Filip De Boeck, Henk Eising, Caroline Van Hoff, Tom De Ruyck

Companies: InSites Consulting, Heineken

September 13, 2012