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Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW
Authors: Horst Feldhaeuser, Clare-Marie Hulsey, Patricio Pagani
June 15, 2016
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Citation

Feldhaeuser, Hulsey and Pagani (2016a, June 15). Taste the feeling of a new brand tracking ecosystem. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/taste-the-feeling-of-a-new-brand-tracking-ecosystem