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Research papers

Better television audience measurement through the research integration of set-top box data

This paper is primarily the report of two different major applications of set-top box data. One application involves the full-time measurement of all 300+ channels over a 12-week period in 8,700 set-top boxes in 6,292 homes in one U.S. market.The...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Bill Harvey
June 18, 2004
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Citation

Harvey, B. (2004a, June 18). Better television audience measurement through the research integration of set-top box data . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/better-television-audience-measurement-through-the-research-integration-of-set-top-box-data-


Research papers

Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Bill Harvey, Russ Booth, Tony Jarvis
June 9, 2002
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Citation

Harvey, Booth and Jarvis (2002a, June 09). Better television audience measurement through cable and satellite set top boxes. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/better-television-audience-measurement-through-cable-and-satellite-set-top-boxes


Research papers

Making better media decisions

This paper is an update of the Advertising Research Foundation's historic 1961 monograph "Toward Better Media Comparisons". It has been revised to include new levels of paid media performance attentiveness, persuasion and response and to consider new...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth
June 1, 2001
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Citation

Ephron, Harvey, Maroney, Moran and Spaeth (2001a, June 01). Making better media decisions . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/making-better-media-decisions-


Research papers

TV audience measurement around the world

There is increasing interest in the "Digital Superhighway”. How will TV audience measurement cope with this radical change in the medium? Many believe that the fast approaching fractionated and mobile television environment will necessitate a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Bill Harvey, Ken Purdye
May 1, 1994
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Citation

Harvey and Purdye (1994a, May 01). TV audience measurement around the world. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement-around-the-world