Resources Library by ANA

21st century measurement of 21st century media

Arbitron's Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both methods yield similar overall quarter-hours, PPM picks...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett

Company: Nielsen

June 16, 2003

Predicting consumers' acceptance of new video technologies

This article overviews consumers interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence. Two independent sets of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie

Company: Nielsen

June 15, 1998

Television reach and frequency in the United States

The purpose of this paper is to provide a practitioner’s view of how TV reach and frequency estimates are developed in the United States of America. The paper is in four parts. The first part discusses the importance of reach and frequency as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Bruce Goerlich

May 1, 1994

Media 2000 plus

American society is engaged in a radical transformation from an era of mass media delivered by air to an era of class media delivered by wire. Mass media are associated with passive audiences, mass production, and mass consumption. Class media are...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Author: Bruce Goerlich

June 15, 1992