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Research papers

Internet VS. telephone data collection

With the increasing use of the Internet as a medium for survey data collection, survey program managers might be encouraged to transition programs to the Internet that have previously been conducted using the telephone. They might also consider using...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Cary J. Nadel, Allen Hogg, Jeff Miller
Company: Burke, Inc.
September 1, 2000

Research papers

What makes a website 'sticky'?

Relationship, one-to-one, and permission marketing are just some of the new marketing lexicon terms used to describe online marketing strategies. It appeared to the authors that although these terms were much in evidence, little empirical work had...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Martin Oxley, Jeff Miller
Company: Burke, Inc.
September 1, 2000