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Research papers

Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Bill Harvey, Russ Booth, Tony Jarvis
June 9, 2002
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Citation

Harvey, Booth and Jarvis (2002a, June 09). Better television audience measurement through cable and satellite set top boxes. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/better-television-audience-measurement-through-cable-and-satellite-set-top-boxes