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Research papers

Deployment and implementation of the Audience Measurement System (AMS) in Latin America

DIRECTV Latin America has worked with NDS to implement a Smart Card / Set Top Box based Audience Measurement System (AMS). The system can provide most of the advantages of a standard set meter while allowing simple, cost-effective deployment to...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: David Samson, Sandro Mesquita, Mark G. Welsh
June 17, 2003
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Citation

Samson, Mesquita and Welsh (2003a, June 17). Deployment and implementation of the Audience Measurement System (AMS) in Latin America. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/deployment-and-implementation-of-the-audience-measurement-system-ams-in-latin-america


Research papers

Subscriber loyalty measurement and management throughout Latin America

This paper describes a subscriber loyalty measurement and management program jointly developed by Galaxy Latin America and the Burke which encompasses varied national regional and language differences while addressing the indicators that are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Cary J. Nadel, Sandro Mesquita
Company: Burke, Inc.
June 15, 1999
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Citation

Nadel and Mesquita (1999a, June 15). Subscriber loyalty measurement and management throughout Latin America. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/subscriber-loyalty-measurement-and-management-throughout-latin-america