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Research papers

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave
Company: IBOPE Inteligencia
June 15, 2017
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Citation

Klas, Toscano and Scozzafave (2017a, June 15). Back to basics . ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/back-to-basics-


Videos

Back to basics

Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano
Company: IBOPE Inteligencia
June 15, 2017
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Citation

Klas and Toscano (2017a, June 15). Back to basics. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/back-to-basics


Research papers

Hybrid studies can enrich and cheapen at the same time?

At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for ...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi
Company: IBOPE Inteligencia
June 15, 2015
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Citation

Castelnau, Yamakawa and Gastaldi (2015a, June 15). Hybrid studies can enrich and cheapen at the same time?. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/hybrid-studies-can-enrich-and-cheapen-at-the-same-time-


Research papers

Looking for Eric

A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Luiz Sá Lucas, Ricardo Lopes, Leonardo Soares
Company: IBOPE Inteligencia
May 21, 2010
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Citation

Sá Lucas, Lopes and Soares (2010a, May 21). Looking for Eric. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/looking-for-eric


Research papers

I sleep with my mobile

Insights about media awareness are by-products of reasoning about online social networks (SNs) focusing on brands or target communities, helping in strategy decision-making on publishing business advertisement and preventing rumor and the spread of...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Alexandre Crivellaro, Celina Maki Takemura
Company: IBOPE Inteligencia
February 11, 2009
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Citation

Crivellaro and Takemura (2009a, February 11). I sleep with my mobile. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/i-sleep-with-my-mobile


Research papers

Angels and demons

This paper analyzes the current position of Latin Americans regarding the changing technological environment and their access to new communication media.Economic disparity among social groups makes possible the identification of groups with higher...

Catalogue: WM3 2007
Authors: Diana Arboleya-Comas, Roberto Lobl
Companies: KANTAR TNS Malaysia, IBOPE Inteligencia
June 3, 2007
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Citation

Arboleya-Comas and Lobl (2007a, June 03). Angels and demons. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/angels-and-demons


Research papers

Merde a vous

This paper deals with the challenging task of communicating across different cultures. It's intended to shed some light onto the intricate values of Latin American cultures and identify those that are shared by most as well as those that keep...

Catalogue: Latin America 2006
Authors: Roberto Lobl, Luisa Fernanda Streber
Company: IBOPE Inteligencia
October 10, 2006
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Citation

Lobl and Streber (2006a, October 10). Merde a vous. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/merde-a-vous


Research papers

Bluetooth early adopters

This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it...

Catalogue: Congress 2006: Foresight
Authors: Richard Nelson, Paula Soria
Company: IBOPE Inteligencia
September 17, 2006
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Citation

Nelson and Soria (2006a, September 17). Bluetooth early adopters. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/bluetooth-early-adopters


Research papers

Building in the BRICs

The BRICs markets- Brazil, Russia, India and China- are coming under increasing focus. As well as being seen as potential future cornerstones of the world economy, they are significant markets today in their own right. International brand owners...

Catalogue: Global Diversity 2006
Authors: Geoff Wicken, Roberto Lobl, Polly Carter
Company: IBOPE Inteligencia
May 8, 2006
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Citation

Wicken, Lobl and Carter (2006a, May 08). Building in the BRICs. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/building-in-the-brics