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Videos

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020
Authors: Renata Policicio, Collin Leirvik
Companies: ESPN, LRWGreenberg
September 15, 2020
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Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling


Research papers

Harnessing powerful storytelling

Storytelling can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built-in; everyone can identify with the main characters. But not all storytelling...

Catalogue: Insights Festival 2020
Authors: Renata Policicio, Collin Leirvik
Companies: ESPN, LRWGreenberg
September 15, 2020
×

Citation

Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/harnessing-powerful-storytelling-11588


Videos

Advertisement evaluation: The case of Volkswagen (Spanish)

The truth is companies spend millions of dollars on advertising and they don't truly know what works and what doesn't. They have no way to establish a ROI on a TV commercial or a Radio ad. At best, they can estimate the number of people that saw the...

Catalogue: Latin America 2019
Authors: Fabricio Alarcón, Pablo Lemoine
April 9, 2019
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Citation

Alarcón and Lemoine (2019a, April 09). Advertisement evaluation: The case of Volkswagen (Spanish). ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/advertisement-evaluation-the-case-of-volkswagen-spanish-


Research papers

Pricing of enormous number of features- Not a problem anymore!

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Surbhi Minocha, Vasudha Kumar
Company: Kantar
May 13, 2018
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Citation

Minocha and Kumar (2018a, May 13). Pricing of enormous number of features- Not a problem anymore!. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features--not-a-problem-anymore-


Videos

Pricing of enormous number of features

The automotive market in India has become crowded over the years. Global giants have raised the bar. Indian brands are under pressure to offer better technology and feature-rich vehicles to match global standards. The business challenge was to...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Surbhi Minocha
Company: Kantar
May 13, 2018
×

Citation

Minocha, S. (2018a, May 13). Pricing of enormous number of features. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features


Research papers

Is VR the auto industry's sleeping giant?

To test this hypothesis multiple independent studies marching samples for full product evaluations and VR stimulus evaluation were conducted with sedan, hatchbacks and compact SUVs. The main goal of these studies was to:1. Understand the challenges...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: John Kiser, Narith Panh
Company: Ipsos MRBI
November 14, 2017
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Citation

Kiser and Panh (2017a, November 14). Is VR the auto industry's sleeping giant?. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/is-vr-the-auto-industry-s-sleeping-giant--9165


Research papers

Are you paying attention?

Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015
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Citation

Stevens, Kuegler, Alagon and Ribeiro (2015a, June 15). Are you paying attention?. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/are-you-paying-attention-


Magazines

Revue Française du Marketing (Mars 2015)

Qu' est-ce qui propulse un film dans le haut du classement du box-office et a contrario qu'est-ce qui explique l'échec commercial d'un film? Comme le souligne OrélienBerge, auteur de l'article «l'influence des caractéristiques d'un film...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2015
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Citation

, A. (2015a, March 01). Revue Française du Marketing (Mars 2015). ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2015-


Magazines

Revue Française du Marketing (Novembre 2003)

Nos publications de l'année 2003, où deux numéros abordaient en profondeur lapublicité sous l' égide de Sylvère Piquet et de Jay Perlstein, et le marketing sensoriel sous celle de Jean-François Lemoine, se terminent parun...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2003
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Citation

, A. (2003a, November 01). Revue Française du Marketing (Novembre 2003). ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-novembre-2003-