Resources Library by ANA

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Jennifer Roberton, Matt Browne

Company: respondi

November 11, 2018

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Jennifer Roberton, Matt Browne

Company: respondi

November 11, 2018

Hispanic Internet usage in perspective

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online...

Catalogue: Latin America 2001

Authors: Jim Hatch, Sigisbert Ratier

May 1, 2001

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001

Authors: Rosi Ware, Michelle de Montigny

Company: KANTAR TNS Malaysia

May 1, 2001

Dimension of cyberculture in Brazil

This paper illustrates the effects of Internet usage on attitudinal and behavioral aspects and describes different ways in which users’ mode of relationship with the Internet can be profiled and classified for segmentation and analysis purposes...

Catalogue: Latin America 2001

Author: Fabián Echegaray

Company: Market Analysis

May 1, 2001

No matches found

Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet with its overtones of levity, privacy, and spontaneity – can affect, and be affected by, personality and mood. The issues examined...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Andy Dexter, David Smith, Joseph Brown

Company: DVL Smith Ltd

September 1, 2000

How new and different are consumers in the digital marketplace?

Will the digital marketplace redefine consumer lifestyles? Does networking improve the quality of our lives? What is the overall trend when it comes to internet usage and what trends can be observed with respect to specific sites and services? In...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 2000