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Magazines

Research World (January 2007)

It wasn’t so long ago that nobody knew what the man in the street was thinking, what his views about life were and what he wanted. And even if this information was available, it was hardly ever taken into account. This situation has changed...

Catalogue: Research World 2007
Author: ESOMAR B.V.
January 1, 2007

Research papers

Worldwide online measurement

The papers for this edition of Online Audience Measurement suggest that research into the performance of this new medium is beginning to present itself in a more established way. There is less discussion about possibilities and rather more focus on...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Adam Phillips
June 1, 2001

Research papers

Making better media decisions

This paper is an update of the Advertising Research Foundation's historic 1961 monograph "Toward Better Media Comparisons". It has been revised to include new levels of paid media performance attentiveness, persuasion and response and to consider new...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Erwin Ephron, Bill Harvey, Denman Maroney, Bill Moran, Jim Spaeth
June 1, 2001

Research papers

Certainty in a virtual world- Dream o reality?

Since 1996 the global interactive media industry has been striving to demonstrate accountability. Similarly in 1930 print media advertisers began to insist on independent measurement of circulation. They were also working on early versions of...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Richard Foan
June 1, 2001

Research papers

The sniffer concept and its possibilities in data collection

The paper describes working principles of the new equipment, the “Sniffer”, a singular conceptual update of old people meter systems that solves some emergent problems of TV audience measurement, mainly those related to the diversity of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima
Company: IBOPE Inteligencia
June 15, 1998

Research papers

How to save media money in advertising

This is a practical paper which draws extensively from the experience gained over many years of continuously tracking TV advertising campaigns. The purpose of the paper is to demonstrate firstly how a new research-based approach can provide new...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Bruce E. Smith
June 15, 1992

Research papers

ARF model for evaluating media

More relevant and more realistic measures of media performance are now within our grasp. We must open our minds and we must open our pocketbooks to realise the benefits these data offer for more efficient and more effective advertising campaigns....

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
June 15, 1990

Research papers

Knowing how advertising works

The advertising industry is rapidly changing. Advertisers are looking for immediate results; often at a very short notice. Advertising agencies try to expand their service functions from merely creative to overall marketing services. The recession...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Meinard Carper, Hans Elzinga
November 27, 1985

Research papers

Development of the product and corporate image of a radio station

The marketing objectives and programming output for a radio station never remain the same, neither do the problems. But the research programme set up in 1979 has proved to be an accurate and flexible instrument. Radio Tele Luxembourg is firmly...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Bruce Roberts, Malcom R. Mather
Company: Gallup International Association
June 15, 1981