Resources Library by ANA

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018

Author: Adriana Rocha

September 23, 2018

Research World (June 2006)

We are witnessing a media explosion worldwide and the question is: can media measurement companies run fast enough to keep up? Traditional media such as print, TV, radio, cinema and outdoor, have in recent years been joined by other platforms such as...

Catalogue: Research World 2006

Author: ESOMAR B.V.

June 1, 2006

Installing peoplemeter TAM panels in 2000

During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier - the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environments.These 10,000 households provided a glimpse of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: Antonella Sellick-Petra

June 17, 2003

Getting those respondents involved!

Because of the large sample sizes, the variety of market conditions, and the variety of methods used by Arbitron in syndicated audience measurement in the United States, the authors have had a rich opportunity to conduct rigorous experimentation in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: David Lapovsky, Robert H. Patchen

Company: Nielsen

June 15, 1998

Measuring small audiences

This paper identifies the different ways in which media developments lead to ever smaller audiences being examined within people meter systems. The consequent unreliability of much people meter data is assessed and strategies proposed for dealing...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Tony Twyman, Steve Wilcox

June 15, 1998

Metering systems

This paper briefly describes the technological philosophy and approach of the AGB Italia Group in the development of the TVMonitor series of people meters, and covers the technological capabilities of the TVM2 and the various interfaces used in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Antonella Petra

June 15, 1998

The Indian dilemma

Currently there are two national people meter systems being developed in India: a joint venture between the Indian Market Research Bureau (IMRB) and AC Nielsen; and ORG-MARG (The Marketing and Research Group). The joint venture between IMRB and AC...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Julie Petersen, Tanuka Roy

June 15, 1998

Peoplemeters in non-telephone homes

In 1994 only 37% of households in Poland were equipped with a telephone. Surveys conducted before setting up a peoplemeter panel showed substantial differences between telephone and non-telephone bones in terms of their social structure, TV equipment...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Stanislaw Bebenek

June 15, 1998

The sniffer concept and its possibilities in data collection

The paper describes working principles of the new equipment, the “Sniffer”, a singular conceptual update of old people meter systems that solves some emergent problems of TV audience measurement, mainly those related to the diversity of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Luiz Antonio Silveira Motta, Ana Lucia D' Imperio Lima

Company: IBOPE Inteligencia

June 15, 1998