Resources Library by ANA

Future proof strategies

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Catalogue: Latin America 2020 - Insights Festival

Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani

Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim

October 19, 2020

Future proof strategies

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Catalogue: Latin America 2020 - Insights Festival

Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani

Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim

October 19, 2020

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customer’s relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customer’s relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Socio-semiotics

Consumer culture is a complex phenomenon of visual representations and the politics of visibility. Products have become markers of social distinction and form a distinctive part of people's lives. Brands are partners in achieving social goals...

Catalogue: Qualitative 2006

Author: Inka Crosswaite

Company: Added Value

October 8, 2006

Revue Française du Marketing (Février 2006)

Ce numéro de votre Revue ne comporte que des analyses variées d'origine académique, avec toujours plusieurs auteurs associés, dans deux cas desenseignantes-chercheuses, dans deux cas leurs collègues masculins:nous atteignons une...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2006

Expanding market research

Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among others.In the wake of these developments, what else...

Catalogue: Latin America 2005

Author: Sergio Poblete Ortega

October 23, 2005

Revue Française du Marketing (Mai 2005)

Ce numéro consacré à l'optique relationnelle réunit quelques-unes des plus bellessignatures nationales et internationales dans le domaine de la gestion dela relation client et nous sommes à la fois honorés et ravis de compterparmi...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

May 1, 2005

Respondent misconceptions, falling response rates, is it time for change?

This paper looks at the relationship between the researcher and the respondent and seeks to challenge outmoded attitudes and to suggest new approaches which deliver value to all stakeholders (including clients, agencies, respondents, and customers)....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Ray Poynter

September 14, 2003