Resources Library by ANA

What you should know about online samples

After almost two decades of continued growth, the debate still continues on which key factors impact online sample quality. Here are some key steps that researchers and their clients can take to improve sampling quality when developing sampling...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Reg Baker

June 15, 2015

Application of passive online data

This webinar examines the breath of data that can be derived from an online panel, with a particular focus on extracting value from passive data.The skill of the online data practitioner is in developing a sense of when to ask and when to observe....

Catalogue: Webinars 2015

Authors: Pepe Tomás, Joaquim Bretcha

Company: Netquest

June 15, 2015

Should I cookie or should I clickstream?

Online Advertisement is a huge opportunity for brands to communicate with their target audiences in an increasingly sophisticated way. In the mean time, ad researchers are innovating more and more to keep the pace of this rapidly changing industry....

Catalogue: Latin America 2014: Accelerating Growth

Authors: Carola Alvarez, Cristobal Baeza, Germán Loewe Durall, Piet Hein Van Dam

June 15, 2014

Facing the future

Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Tim Llewellyn, Eric Gu, Alastair Gordon

April 17, 2012

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Bernie Malinoff, Jon Puleston

October 26, 2011

Why are we trying to create new communities for market research purposes?

This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same...

Catalogue: Online Research 2010: E-Universe

Authors: Charles Pearson, Vicki Kateley

October 19, 2010

From clipboards to online research communities

Online panels are replacing telephone and face-to-face data collection; increasingly MROCs are replacing more established methods of talking to consumers. What do respondents think about these changes? Are there differences between countries? This...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Jackie Lorch, Steve Cierpicki, Bill Zuo, Cam Davis, Ray Poynter, Keith Phillips, Sue York

Companies: Colmar Brunton, Nielsen, Research Now SSI

September 15, 2010

The sourcing challenge

An earlier presentation by the authors at the ESOMAR 2006 Panel Conference identified that a hidden bias exists as a result of respondents belonging to multiple online panels. This presentation provides a remedy to remove this bias when preparing...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Paul Wang, Brian Fine, Con Menictas

October 29, 2009

Best practices in mobile research

Mobile Internet access is emerging as an alternative to Internet access on desktop or laptop computers. Members of online panels can receive invitations to surveys on their mobile devices, and data collection from respondents using mobile devices is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Chris Ferneyhough, Chris Ryan, Manuel Zahariev

Company: Vision Critical

October 29, 2009