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Research papers

Don't count out the paper diary yet!

The self completed television viewing diary continues to be an important instrument for audience measurement in Canada and the U.S. The diary collects information on a 15 minute basis, assuming that only one channel is watched for all or most of the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Ken Purdye, Gérard Malo
June 15, 1992
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Citation

Purdye and Malo (1992a, June 15). Don't count out the paper diary yet!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/don-t-count-out-the-paper-diary-yet-