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Research reports

Consumer attitudes to service in the home

This research shows that there is a casefor national advertising at a corporate level,chiefly to communicate the Prudential as animportant company and therefore to boost the self-image of clients (and probably the self-image of Agents as well). But...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1980
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Citation

, C. (1980a, February 01). Consumer attitudes to service in the home. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-to-service-in-the-home


Research reports

Qualitative research into British rail corporate advertising

The advertising was felt to be trying to make the public 'aware' of what it was doing as an organization and further endeavoring to attract new passengers on the basis of efficiency, value for money, fast trains, etc. Respondents were unlikely to see...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Qualitative research into British rail corporate advertising . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-british-rail-corporate-advertising-


Research reports

Qualitative pretest of corporate campaign

A corporate advertising campaign for the Prudentialis being developed, which will probably involveTV and Press. This research, however, was only concerned with TV developments. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative pretest of corporate campaign. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-pretest-of-corporate-campaign


Research reports

James Watney campaign research into revised commercials

Following the initial research into the proposed James Watney corporate campaign (/May 1979), the scripts were revised and three new commercialsproduced. The objectives of this research wereto evaluate these new commercials, against thecriteria...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). James Watney campaign research into revised commercials. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/james-watney-campaign-research-into-revised-commercials


Research reports

Research into Watney corporate advertising

Watneys are attempting to improve their image amongstbeer drinkers by changing pub designs, cowls, theWatneys symbol, stating Watneys more discreetly, and introducing new beers (London Bitter and Stag).Corporate advertising is also proposed to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Research into Watney corporate advertising. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-into-watney-corporate-advertising


Research reports

Young peoples' attitudes towards press advertising for the Midland Bank Ltd

Midland Bank Limited is considering two alternativeapproaches for a press campaign aimed at youngpeople. Recent advertising using other mediahas included a television and poster campaignusing the theme of Midland Bank and the individualtogether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Young peoples' attitudes towards press advertising for the Midland Bank Ltd. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/young-peoples-attitudes-towards-press-advertising-for-the-midland-bank-ltd


Research reports

Research report into employer imagery

The aims of the research reported here were: 1. To gauge the advantages and disadvantages relatedto working locally or in Central London; 2. To assess the awareness of Dixons in relationto other local stores, namely Argos, Greens, and Foursquare;3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
×

Citation

, C. (1978a, October 01). Research report into employer imagery. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-report-into-employer-imagery


Research reports

Lucozade research for Beecham of Ireland Ltd.

After steady growth during the 1960's and early1970's, sales of Lucozade have recently beendeclining or are static. It is the company'spolicy to return Lucozade to volume growth. The aim of this research was to improve understandingof the reasons for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Lucozade research for Beecham of Ireland Ltd. . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/lucozade-research-for-beecham-of-ireland-ltd-