You searched for: "*"

The results has been filter on Authors containing Rosie Riley.
ANA has found 1 results for you, in 160 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Understanding how advertising works and implications for measurement of its effectiveness

The debate globally has centred recently on immediate sales effects (and Persuasion Shift pre testing) in preference to maintenance or theme advertising whose effects, we believe, are often seriously under-estimated. The paper first contrasts...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Rosie Riley, Aurora Yasuda
Companies: KANTAR TNS Malaysia, IBOPE Inteligencia
May 1, 1995
×

Citation

Riley and Yasuda (1995a, May 01). Understanding how advertising works and implications for measurement of its effectiveness. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/understanding-how-advertising-works-and-implications-for-measurement-of-its-effectiveness