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Research papers

Communication of research results

The challenge of results presentation: achieve speed and clarity, without stripping out any important substance from the findings. The answer is conciseness, i.e. being short yet complete. Also important, is modesty, to present the results and the...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Yves Marbeau
September 1, 1998
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Citation

Marbeau, Y. (1998a, September 01). Communication of research results . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/communication-of-research-results-


Research papers

Are you satisfied with your satisfaction questions?

In satisfaction surveys amongst initial buyers of small electrical appliances, it is essential, beyond the easy 'disaster check', to obtain: a comparison of each new product with the accumulated database of similar results from previous launches, an...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Christian Bernard, Yves Marbeau
September 1, 1992
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Citation

Bernard and Marbeau (1992a, September 01). Are you satisfied with your satisfaction questions?. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/are-you-satisfied-with-your-satisfaction-questions-


Research papers

Identifying the difference in usage and buying behaviour of consumer durables in Europe

The following paper is divide in 3 main sections:1) Description of the European Consumer Durables Survey of EUROPANEL.2) The European diversity of the consumer durables market as reflected by consumer audits.3) Understanding Consumer dynamics using a...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Roger Wyss, Yves Marbeau
June 15, 1992
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Citation

Wyss and Marbeau (1992a, June 15). Identifying the difference in usage and buying behaviour of consumer durables in Europe. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/identifying-the-difference-in-usage-and-buying-behaviour-of-consumer-durables-in-europe


Research papers

Getting around complex data? Get it in a round!

The market researchers must be part-time communicators, to fully convey the message contained in each of the studies they have designed, supervised, or bought. Regardless of the quality and depth of the collected data, whatever had been the attention...

Catalogue: Conference 1991: International Marketing Research
Author: Yves Marbeau
June 15, 1991
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Citation

Marbeau, Y. (1991a, June 15). Getting around complex data? Get it in a round!. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/getting-around-complex-data-get-it-in-a-round-


Research papers

You only present once: Kiss or be killed!

Properly communicating research data to the decision-makers is a must for Marketing Researchers. As presentations are normally short & one-shot events, this is a risky challenge. Graphic visualisation of data can be the solution, if well done. Not...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Yves Marbeau
June 15, 1990
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Citation

Marbeau, Y. (1990a, June 15). You only present once: Kiss or be killed!. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/you-only-present-once-kiss-or-be-killed-


Research papers

Pricing new products at better value for money

In today's tough environment, the pricing decision for a new product has become more essential for future profitability and also more difficult to make. Market Research can help on two key issues, dealing with new products under development : Price...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Paul Frappa, Yves Marbeau
June 15, 1982
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Citation

Frappa and Marbeau (1982a, June 15). Pricing new products at better value for money. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/pricing-new-products-at-better-value-for-money