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Research papers

Killing the golden goose

This paper explores the relationship between the research industry and its primary source of data the general public. Drawing on evidence from a variety of sources the paper suggests that to ensure that we obtain and continue to obtain high...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael Warren
September 1, 1998
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Citation

Warren, M. (1998a, September 01). Killing the golden goose . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/killing-the-golden-goose-


Research papers

Qualitative research

This paper falls into two parts. First we consider the UK government’s use of qualitative research, looking both at the circumstances in which it is employed and the means by which it is assessed. Our initial and somewhat imprecise hypothesis -...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Authors: Michael Warren, Arnold Cragg
June 15, 1990
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Citation

Warren and Cragg (1990a, June 15). Qualitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-3505


Research papers

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984
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Citation

Warren and Willmott (1984a, June 15). The use of new technology to help the consumer. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-use-of-new-technology-to-help-the-consumer


Research papers

The consumer and the policy-maker

The first study discussed was undertaken by Consumers' Association (CA) on behalf of the Environment and Consumer Protection Service of the EEC. This was essentially a small-scale methodological exercise, CA's brief being to recommend to the EEC a...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Michael Warren, David Yelding, Antony Keith
June 15, 1982
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Citation

Warren, Yelding and Keith (1982a, June 15). The consumer and the policy-maker. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-consumer-and-the-policy-maker


Research papers

Survey on opinion, attitude and voting intention during the 1979 British general election campaign

In the weeks just prior to the British general election of May 1979 Research Services Ltd. conducted a series of four surveys for a London Sunday newspaper, the Observer. In some ways, there was nothing unusual about the four surveys. They were of a...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Authors: Michael Warren, Anthony King
June 15, 1980
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Citation

Warren and King (1980a, June 15). Survey on opinion, attitude and voting intention during the 1979 British general election campaign. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/survey-on-opinion-attitude-and-voting-intention-during-the-1979-british-general-election-campaign


Research papers

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Michael Warren
November 1, 1977
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Citation

Warren, M. (1977a, November 01). Interview-based research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/interview-based-research