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Research papers

Forecasting of elections in the world's largest democracy

Most Opinion Polls in the West, which attempt to forecast election results, rely on a representative sample of voters and a frank reply to the question: "If the Elections were held tomorrow, who would you vote for? It is the author's contention that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Partha Rakshit
September 1, 1994


Transformations in public opinion research

Opinion polls in many western democracies have become so entrenched that their publication is an underlying part of political coverage. In recent years, research methodologies in places like the United States have had to transform to cope with...

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Kathleen Frankovic
June 15, 2015


Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations
Authors: Preriit Souda, Will Goodhand, Tom Costley
Company: KANTAR TNS Malaysia
June 15, 2015

Research papers

Report of working group

The working group concentrated its discussion on two main subjects. These were: 1. The rise of the pressure group and the political and research implications of this. 2. The problems of persuading governments to take action on the findings of social...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Max Hanna
June 18, 1980

Research papers

Below the surface of opinion polls

The following is a short sketch of my view of political opinion polls and of the use of surveys as an instrument of political strategy.

Catalogue: Seminar 1986: Opinion Polls
Author: Bö Bäckman
June 15, 1986

Research papers

On the analytical division of social class

As the result of a current study of British political attitudes we have been led to examine the accepted measures of class and in particular the point at which the line is usually drawn between the "middle" and "working" classes. In the summer of...

Catalogue: The European Marketing Research Review 1967
Authors: Michael Kahan, David Butler, Donald Stokes
August 1, 1967