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Research papers

The pharmaceutical business in the Middle East

The pharmaceutical market of the Middle East today is characterized by its complexity and inability to offer trends towards global thinking. The Gulf crisis has certainly helped to exacerbate differences, market by market, throughout the region. This...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hocine Sidi Said
June 15, 1992