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Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Catalogue: ESOMAR Smart Data Lab
Author: Len Dunne
November 4, 2019

Research reports

Unicliffe long-term developments Think Tank results

On 15th/16th June 1976, a Think Tank was conductedin order to identify new product areas and opportunitiesfor Unicliffe, either completely new for the Company;or within present markets.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976

Research reports

Motivational research on Brown Bread

Consumption of brown bread has been increasing overthe last few years so that it now accounts forabout 13% of total domestic bread consumption.This report is Stage 1 Qualitative of researchdesigned to assist British Bakeries in planning forthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979

Research papers

A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park

The area bordering the Ticino river, in Italy, has been recognized as a zone of particular naturalistic interest and, as such, placed under the protection of a special official body. Some years after the institution of the Park, the "Consorzio Parco...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Lucio Casaroli, C. De Rosa, M. Engel, G. Spinelli, Ferruccio Lusardi
Company: Demoskopea
May 1, 1981

Research papers

The position and role of research within strategic marketing planning

In this paper I will attempt to do two things. First, I will tell you a little bit about strategic planning and how we have approached this extremely difficult subject. Second, I will attempt to position Marketing Research within the context of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Richard S. Halpern
Company: The Coca-Cola Company
August 23, 1981

Research papers

A framework for the formulation of long-range educational policy in marketing

The paper argues that marketing education systems must be analysed and understood as open systems. Such a perspective focuses interest on the inter-relationship between system and environment, and in this paper, on the manner in which a system's...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Murray
June 1, 1976