You searched for: "*"

The results has been filter on Authors containing Scott Rencher.
ANA has found 1 results for you, in 107 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

From BoP to emerging middle classes in Latin America

The Bottom of the Pyramid represents an exciting target segment for many consumer goods companies - in Brazil alone there are 2.2 million households with a disposable income below US$2,500. In order to reach these consumers, businesses must first of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Sarah Boumphrey, Scott Rencher
June 15, 2014
×

Citation

Boumphrey and Rencher (2014a, June 15). From BoP to emerging middle classes in Latin America. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/from-bop-to-emerging-middle-classes-in-latin-america