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Research reports

Users & Buyers Global Insights Study 2020

The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...

Catalogue: ESOMAR Publications
Author: Ray Poynter
December 31, 2020
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Citation

Poynter, R. (2020a, December 31). Users & Buyers Global Insights Study 2020. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/users-buyers-global-insights-study-2020


Research reports

Global Prices Study 2012

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
October 11, 2012
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Citation

B.V., E. (2012a, October 11). Global Prices Study 2012. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/global-prices-study-2012


Research reports

Global Prices Study 2010

Global Prices Study 2010 is the 8th benchmarking study conducted by ESOMAR. The study aims to help research providers and buyers plan and execute market research projects by indicating the relative pricing of different types of projects by country...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 7, 2010
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Citation

B.V., E. (2010a, June 07). Global Prices Study 2010. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/global-prices-study-2010


Research reports

Global Prices Study 2007

Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 17, 2007
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Citation

B.V., E. (2007a, September 17). Global Prices Study 2007. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/global-prices-study-2007


Research reports

Attitudine and behavioural research study

The purpose of this research study was, therefore, to investigate consumer shopping behaviour and the attitudes and motivations underlying such behaviourfrom a psychological viewpoint. This approach was intended to provide the C.W.S. with benchmark...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 16, 1971
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Citation

, C. (1971a, July 16). Attitudine and behavioural research study. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/attitudine-and-behavioural-research-study


Research reports

Qualitative research on Macleans fluoride commercials

Four potential TV commercials have been produced by Leo Burnett for the advertising of Macleans White fluoride toothpaste. The commercials are based on the proposition that Macleans White fluoride will make teeth excitingly white and will strengthen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Qualitative research on Macleans fluoride commercials . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-fluoride-commercials-