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Research papers

What guests want from a hotel

The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hotel.

Catalogue: Leisure 2006
Authors: Louise Holt, Tamsin Jenkins, Sam Gardner
Company: Nunwood
October 8, 2006
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Citation

Holt, Jenkins and Gardner (2006a, October 08). What guests want from a hotel. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-guests-want-from-a-hotel


Research papers

Idleness, leisure and free time

Idle time is becoming more important in cities like Mexico. Because of that, we saw the chance to make an influence on its increasing significance by converging with the leisure industry in general, which could have not only a large market, but the...

Catalogue: Leisure 2006
Authors: Heriberto Lopez Romo, Mayra Herrera Roqueñí
October 8, 2006
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Citation

Romo and Roqueñí (2006a, October 08). Idleness, leisure and free time. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/idleness-leisure-and-free-time


Research papers

The importance of first contact

This paper describes an innovative approach to establishing financial values for each aspect of the hotel guest experience. It addresses the following two, critical planning questions: Can employee engagement and behavior be linked to guest...

Catalogue: Leisure 2006
Author: Robert Passikoff
Company: Brand Keys, Inc.
October 8, 2006
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Citation

Passikoff, R. (2006a, October 08). The importance of first contact. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-importance-of-first-contact


Research papers

Innovation in cruise ship entertainment

This paper describes the process of qualitative research developed for Costa Crociere in order to help the company renew its evening entertainment services on board a cruise liner operating in the Mediterranean, and to bring them in line with...

Catalogue: Leisure 2006
Authors: Marco Ottaviani, Emiliano Romano
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Ottaviani and Romano (2006a, October 08). Innovation in cruise ship entertainment. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/innovation-in-cruise-ship-entertainment


Research papers

Transforming leisure with ethnography

To offer satisfying experiences, the leisure industry must understand how consumers have adopted a complex, multifaceted and integrated approach to leisure. Profound cultural and values shifts have lead consumers to build uplifting and transformative...

Catalogue: Leisure 2006
Authors: Caroline Gibbons-Barry, Karen Hofman, Scott Moshier
October 8, 2006
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Citation

Gibbons-Barry, Hofman and Moshier (2006a, October 08). Transforming leisure with ethnography. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/transforming-leisure-with-ethnography


Research papers

Building a hotel brand: How a business class hotel discovered its brand

Grupo Posadas discovered a disconnect between its high-performing Fiesta Inn brand and that brand's core customer, the business traveler. A variety of research methodologies were used to re-build Fiesta Inn around a Brand DNA to meet the needs of...

Catalogue: Leisure 2006
Author: Zachary Conen
October 8, 2006
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Citation

Conen, Z. (2006a, October 08). Building a hotel brand: How a business class hotel discovered its brand. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/building-a-hotel-brand-how-a-business-class-hotel-discovered-its-brand


Research papers

Dynamic segmentation in the travel industry

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the...

Catalogue: Leisure 2006
Authors: Markus Orth, Florian Bauer
Company: IRIS Network
October 8, 2006
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Citation

Orth and Bauer (2006a, October 08). Dynamic segmentation in the travel industry. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/dynamic-segmentation-in-the-travel-industry