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The digital engagement: changing channel mix or return to pre-pandemic normal?

Nearly two years since the outbreak started, the global market continues to witness dramatic shifts across industries from technology, entertainment, travel, to healthcare.During the pandemic, consumer made choices which saw online channels, click to...

Catalogue: Webinars 2021
Authors: Arleen Macaraeg-Denque, David Kerr
Company: Strategy Analytics
November 19, 2021

Research reports

Qualitative research on Power Tools

The main objective of the research was to assess the compatibility of theWilkinson name with domestic power tools. What product,performance, service, price expectations are generatedby the idea of an electric drill from Wilkinson: whatthe properties...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1972

Research reports

Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.

This research was specifically designed to assist decision-making as to the positioning and treatment of the product in themarket. Information was also sought on consumer imagery of Rioin an absolute and comparative sense, and the significance of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973

Research papers

Magazine contents and the needs of different sociological segments of readers

The object of the study was to identify the market opportunity for two Mondadori weeklies on the basis of characteristics of the readership and its expectations from the magazines. The research area was made up by the readership of the two magazines...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Vittorio Liberanome, Gilberto Valentini
June 15, 1976

Research papers

Organizational problems in implementing information systems

Strategic management deals with the development of the basic ideas of the organization in order to stabilize and extend the contribution-inducement-balance of the interest groups. In this context we are only dealing with consumer benefits and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Erik Johnsen
June 15, 1977

Research papers

Consumer expectations in an emerging market

The historic changes in Central Europe have opened up new worlds and opportunities for its peoples. The paper's objective is to prove that it is possible to conduct research with both sensitivity and insight in an emerging economy - research which...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Piotr Kwiatkowski, Michel Olszewski
Company: KANTAR TNS Malaysia
September 1, 1992